People Do Business
With People They Know, Like, And Trust
One of the most important activities in growing
a business is growing relationships. Many people think they
can go out to networking events, hand their cards out and the
business will come flowing in. It may happen like that, but
not likely. It takes time, energy and effort to build a network.
Through building that network you build relationships with people
who know you, trust you and will do business with you.
I was at a networking event where I witnessed
two men that had no clue what networking was all about. The
first gentleman walked up to me, introduced himself, asked my
name and proceeded to tell me what he did and how it could help
me. He then left to talk to someone else and a second gentleman
came up, introduced himself, didn't bother to get my name, gave
me promotional information about what he was selling and then
went off to talk to someone else. Neither of these men would
remember me if I called them, and I have no idea if they are
people I like or trust, so there isn't a chance I will do business
with them. Networking like this is a waste of time. Unless you're
willing to build your network, get to know the people, and perhaps
see how you can help them, you might as well stay home.
Networking isn't just for people who run their
own businesses. All of us have a network of people we depend
on. We might use their services, get referrals from them and
ask for assistance when seeking a job. I call this cross-pollinating,
and we all do it. It is vitally important that we build relationships
with the people in our network so that we can obtain good tips
and advice. If you neglect your network you might find yourself
without resources or references when you most need them.
Networks are important to your success. To have
a useful network you must build and nurture the relationships
and focus on how you can help your network before you consider
taking from it. Zig Ziggler advises that the best way to build
your business is to help someone else build hers. Givers get.
You don't just take from your network; you also give to it.
The secret is the more you give to your network the more you
will get back.
Coach Rachelle Disbennett-Lee, PhD provides daily motivation,
information and inspiration to thousands of busy self development
enthusiast who want to stay focused and on track to their goals
through her award winning e-zine 365 Days of Coaching. For a
free report, "The Power of Daily Action - How to create
more Wealth, Health and Happiness by Tapping Into the Power
of Daily Action" go to http://www.365daysofcoaching.com/daily_action.htm.
2006 True Direction, Inc.